What’s the difference between customer reviews and customer feedback?
Does merchant need to collect and work with both? What Shopify apps help to collect reviews and feedback? Let’s figure it out. What’s the difference between customer reviews and customer feedback?
Customer reviews help to gain customer trust and make customers buy your products.
When people shop, they look for reviews, recommendations and ways that others have used a product before making their decision. This is why online stores work so hard to get people to review their products – it’s a form of social proof that works wonders for increasing the number of people making purchases.
On the other hand, customer feedback gives your business a clear understanding of customer preferences and helps tracking satisfaction level.
Clients feedback allows you to improve customer service and quickly and efficiently solve their problems. This is how customer loyalty is built and this is what helps to get repeat customers. And repeat customers spend more money.
There are a lot of Shopify apps to collect customer reviews. They can be divided into two groups: apps to collect product reviews for your website and apps to get more reviews in social media: Google, Facebook, Trust pilot, etc.
Best customer reviews Shopify Apps
Loox Product Reviews & Photos app has a lot of 5 star reviews 14-day free trial and 3 pricing plans to choose from.
Product Reviews app has also a bunch of 5 star reviews, multiple ways to display reviews on your website and has a free plan to start with.
App for Google Reviews by Freshreview will help to collect more Google, Facebook, Trust pilot and Yelp reviews. There are 3 pricing plans to choose from including a Free one.
So customer reviews help to gain new client while customer feedback helps to retain repeat buyers. Repeat customers spend more money: they not only purchase more over time, they likely trust you enough to buy more expensive products.
Best customer feedback Shopify Apps
Fab Feedback Button app helps to receive in-the-moment customers feedback: feedback button is accessible from any page on the online store and customer is able to quickly leave their comment, bug report, suggestion or compliment. With all this information from customers it’s very easy to take feedback driven action to improve your store and get more repeat customers.
Repeat customers are easier to sell to: they already know your brand and have positive interaction experience. New customers will definitely cost you more while loyal customers will happily promote your business by giving recommendations to their friends and family.